ABOUT US

We Believe Success Starts with the Right Fit

At FitFirst, we believe organizations succeed when they understand what truly drives performance, engagement, and long-term fit. We help measure the factors that drive success and predict the right fit for everyone involved.

Foundation

Fit-First Thinking

Leading with insight into human patterns and alignment, not credentials.

Human Analytics

Blending behavioural science and data to illuminate potential.

Systems Alignment

Connecting education, employment, pathways, and strategy into a coherent whole.

Connecting the right people to the right opportunities is a massive career, education, and workforce challenge, which is why we don’t do it in a vacuum.

We partner across the entire ecosystem—colleges, universities, career services, workforce development agencies, and employers—to get the right fit from the start.

By using behavioral science models, we help organizations analyze and predict the right fit so they can build strong teams where people genuinely belong, and individuals thrive.

The Leadership Team

Jan van der Hoop

Co-Founder & President

Jan has devoted his career to helping people and organisations work together more effectively. He’s a sought-after speaker on leadership and performance, bringing thoughtful challenge and human-centred insight to every conversation.

David Pothier

Chief Technology Officer

With over 25 years as a dev-ops lead, David brings an agile, customer-focused mindset to every project. He ensures our platform not only meets requirements but exceeds expectations—delivering reliability and real-world value.

Misalignment causes challenges.

People pursue roles, programs, and pathways that don’t align with how they naturally think, work, and grow. Employers face turnover and workforce uncertainty. Educators, advisors, and workforce leaders work to improve outcomes without always having clear insight into the factors that influence success. Organizations and institutions invest significant time and resources solving problems that could have been prevented through better alignment from the start.

FitFirst helps uncover the factors that influence success, engagement, performance, fulfillment, and long-term growth so organizations, educators, workforce leaders, and individuals can make clear, confident decisions.

Backed by Science and Designed for People

Fit is measurable, and the same fit-based measurement system applies across critical decisions.

Using a validated psychometric framework built on the Big Five behavioral science model, we assess 25 specific behavioral traits that influence how people learn, work, interact, and respond to different environments.

This allows us to predict fit across a wide range of decisions, including hiring, education and training pathways, career exploration, workforce development, and long-term planning.

Our assessments are validated at 0.7 or above across all 25 traits, exceeding standard industry benchmarks and providing a high level of confidence in the insights they deliver.

Better outcomes begin with better alignment. Discover how FitFirst can help you measure and predict the right fit, make smarter decisions, and unlock your potential with predictable insights.